Scotch Group Partners with NETIZEN to Drive Digital Transformation with SAP S/4HANA Cloud Public Edition Version NETIZEN Peony

On 30 September, 2024, at Supreme Complex, Scotch Industrial (Thailand) Co., Ltd. on behalf of Scotch Group signed an agreement with NETIZEN Co., Ltd., a leading provider of SAP consulting services and technology solutions, to implement the SAP S/4HANA Cloud Public Edition Version NETIZEN Peony. This advanced ERP (Enterprise Resource Planning) system is designed to enhance the efficiency of data management and business processes. 

The signing ceremony was witnessed by executives from both companies. For presence of 4 key executives from Scotch Group, including Mr. Somboon Chavalvechakul – Chief Executive Officer of Scotch Group, Mr. Somkiat Chavalvechakul – Board of Director of Scotch Group, Ms. Cholthicha Chavalvechakul - Deputy Managing Director and Ms. Chollada Chavalvechakul - Production Planning and Control Manager. Mr. Seree Sathukijchai - Chief Executive Officer of Netizen, along with the SAP team, were also in attendance to support this collaborative initiative.

Scotch Group, a leading manufacturer and distributor of health products in Thailand, is renowned for its flagship products such as Scotch Bird’s Nest, Scotch Essence of Chicken, Scotch Puree’ and Scotch Poongtalai Beauti Shot, all of which have been popular among consumers for many years. With a commitment to producing high-quality products that meet consumer needs, Scotch has always placed importance on integrating modern technology into its operations to boost organizational efficiency and agility.

During the event, Ms. Cholthicha Chavalvechakul, Deputy Managing Director of Scotch, explained the reasons for choosing NETIZEN Peony, which aligns with Scotch Group’s needs in transforming the organization into the digital age.

“At Scotch Group, we have prepared a plan to support future growth, and we believe that embracing technology is something no organization can avoid. SAP is a crucial step in our journey toward digital transformation. To ensure that our employees can adapt comfortably to this change, we have chosen NETIZEN as our service provider. This choice gives everyone confidence in the transformation that is about to happen. Scotch Group trusts NETIZEN to deliver this experience for us.”

Additionally, Mr. Seree Sathukijchai, Chief Executive Officer of NETIZEN Co., Ltd., discussed the benefits Scotch Group would gain from the project. He compared the project to "a bird's nest" that will become "a home" — a home they build together, full of warmth, requiring patience. This metaphor reflects the collaboration needed between NETIZEN and Scotch to successfully complete the project. Mr. Seree also added.

“As a consultant, we won’t ask Scotch Group what they need; instead, we will present solutions and processes through BTX, which stands for B=Business, T=Technology, and X=Transformation. Our goal is to make every process as smooth and fast as possible.”

At the event, Mr. Nopadol Charoentong, Head of Mid-Market at SAP Indochina, discussed the key technologies in GROW with SAP S/4HANA, implemented by NETIZEN for Scotch Group. He shared.

“GROW with SAP S/4HANA will simplify management tasks by providing easy access to data and enabling seamless collaboration. The system also integrates with Microsoft, reducing repetitive tasks and freeing up time for other important work. In this implementation, Scotch Group will also benefit from SAP's Best Practices, including AI technology like Joule, an AI assistant easily accessible within SAP S/4HANA.”

During the project overview presentation, which detailed the future collaboration plans between NETIZEN and Scotch Group, Ms.Yanisa Chetchatree, Finance and Accounting Director of Scotch Group, discussed the goals and expectations from the project. She emphasized the importance of SAP S/4HANA Cloud in improving efficiency.

“Scotch Group not just looking for a new system implementation, we want to transform to grow the organization. Over the past four decades, Scotch Group had opportunities to grow and develop, but we still face challenges due to redundant tasks, which slow down progress. We need technology to push the organization forward, and we believe SAP will automate processes, giving us more time to focus on important work to drive the organization into the future.”

On behalf of Netizen, Ms.Sasipun Prasitsirikul, Head of the Peony Delivery Expertise Department, reinforced the confidence in the collaboration between NETIZEN’s team and Scotch Group, stating.

“We want Scotch Group to have full confidence in NETIZEN’s capabilities. We have clear project planning and a team ready to provide full support. For this project, we are committed to helping Scotch Group transition into a digital-first organization as efficiently as possible. We prioritize close collaboration to ensure we meet the goals set.”

NETIZEN is committed to supporting Scotch Group throughout every phase of its transformation, ensuring a smooth and efficient transition to a digital-first organization. With the implementation of SAP S/4HANA Cloud Public Edition Version NETIZEN Peony, Scotch Group will be better positioned to enhance its competitiveness in the digital era.